Vol. 17 No. 2 (2024)

Articles

• PREDICTIVE ANALYTICS FOR MARKETING CAMPAIGN OPTIMIZATION

  Dr. Sridevi, Dr. R. Ramki, Dr.Ramandeep Saini, Dr A Sulthan Mohideen , Dr Sundarapandiyan Natarajan , M.Rajalakshmi (Author)

  1-24

  • PDF

• EMPOWERING RURAL INDIA: ANALYZING THE IMPACT OF THE MAHATMA GANDHI NATIONAL RURAL EMPLOYMENT GUARANTEE ACT WITHIN THE INDIA POST PAYMENTS BANK ECOSYSTEM

  Dr. AL Chidambaram, Baradwaj, Vedanth, B Pooja, Rakhul Prakash, Sanjeev Siva (Author)

  25-31

  • PDF

• THE EVOLUTION OF AUTOMATED FINANCIAL ADVICE IN INDIA: INVESTORPERCEPTIONS IN WEALTH MANAGEMENT

  Dr. D. Anto Pravin Singh, , Pradeep R, Yogesh R, Prakash T, Vigneshwaran R, Vidhyaa S (Author)

  32-46

  • PDF

• STUDY ON HOW FINANCIAL LITERACY INFLUENCES ONE'S INVESTMENT DECISION.

  Lakshmi sree Vaishali M, Dr. Lakshmi S, Sanjai.R.N, Benita Sharan.J, Salini A, Abishek Raj.L (Author)

  47-55

  • PDF

• A STUDY ON EMPLOYEE JOB SATISFACTION OF A PACKAGING MANUFACTURING   COMPANY CHENNAI, TAMIL NADU

  Sindhu M, Lekha P, Sai Parkavi P, Jyosthna Thippa Reddy, Sanjana Sree B, S S Nithin Mouliya (Author)

  56-70

  • PDF

• A STUDY ON COST CONTROL AND REDUCTION AT RANE ENGINE VALVE LIMITED

  M. Swetha, G. Divya Lakshmi Bai, Antony Amalesh, N Harshini (Author)

  71-82

  • PDF

• A STUDY OF HYBRID WORKING MODEL & ITS IMPACT AND PERCEPTION AMONG EMPLOYEES IN IT SECTOR WITH RELATION TO RR DONNELLEY

  Keertana. S, Dr. V. Sivakamy, Nikitha. R, Rooba. N (Author)

  83-91

  • PDF

• A FINANCIAL PERFORMANCE ANALYSIS OF     INDIA POST PAYMENTS BANK

  Keerthana V, Dr. S. Loganatha Prasanna, Sibi Nandha B, Nekha S, Harshini D, Hari Krishnan P, (Author)

  92-106

  • PDF

• A COMPREHENSIVE ANALYSIS USING REAL TIME BUSINESS PLAN DATASET TO INCREASE EFFICIENCY FOR BUSINESS PROCESS IMPROVEMENT

  Balaji. S, Dr. R. Arulmoli, Sai Krishna. R, Gopi Krishna. S, Adhitya. H. Tilak (Author)

  107-122

  • PDF

• THE ROLE OF AI IN WORKFORCE PLANNING AND OPTIMIZATION: A STUDY ON STAFFING AND RESOURCE ALLOCATION

  Dr.S.Vimaladevi, Dr. V. Gopi, Ramesh Kumar , M.Rajalakshmi (Author)

  123-144

  • PDF

• AI POWERED TALENT MANAGEMENT SYSTEMS: PERSONALIZED DEVELOPMENT AND RETENTION STRATEGIES

  Dr. M. Mohammed Sikkandher ,Dr. V. Gopi, Ramesh Kumar , M.Rajalakshmi (Author)

  1145-159

  • PDF

• THE ROLE OF AI IN ENHANCING PERSONALIZATION IN ECOMMERCE: A STUDY ON CUSTOMER ENGAGEMENT AND SATISFACTION

  Dr. G. Balasubramanian (Author)

  160-177

  • PDF

• CULTIVATING COMMITMENT: STRATEGIES FOR FOSTERING EMPLOYEE ENGAGEMENT IN THE WORKPLACE

  Benson Samuel, Dr. Bini Marin. V, Abitha. A, Vignesh. M, M.H. Athiralakshmi, Subiksha M (Author)

  178-189

  • PDF