STUDY ON HOW FINANCIAL LITERACY INFLUENCES ONE'S INVESTMENT DECISION.

Authors

  • Lakshmi sree Vaishali M, Dr. Lakshmi S, Sanjai.R.N, Benita Sharan.J, Salini A, Abishek Raj.L Author

Abstract

The study investigates whether one’s financial literacy affects their investment decision and also tends to identify other factors that holds effects on one’s investment decision. The following research is made on descriptive research design. The sources for the research are obtained from the questionnaire. The sample size is 67 and the total population is 100. The sample is made under simple random sampling method. The data is analysed through statistical tools such as regression, correlation and independent sample t test. From the statistical research we can infer that one’s financial literacy has significant impact on their investment decision. This indicates that with better knowledge people get confidence to invest  more and manage risk. One’s ideal age of retirement impacts percentage of amount invested from their income/salary. Sooner they wish to retire more they invest or willing to takes risk. And there is no significant difference between the portfolios of married and unmarried individuals. People doesn’t tend to choose different portfolios with different rate of return and risk, once their marital status changes.

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Published

2024-11-03

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Section

Articles